Create a Strong Digital Foundation and Rank High on Search Results
Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have dramatically changed and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Today, websites with a poor structure, slow page load time, and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in ranking could be detrimental to your business.
At the core of algorithm changes is one goal: to provide the best user experience possible. To achieve this, you need to understand carefully what is technical SEO, what it entails and how you can leverage SEO technical audit to ensure your website adheres to search engine guidelines and industry standards.
Technical on-page SEO includes several components, such as site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status, and content quality. These factors are critical to your website’s online performance. According to Google, a 10-second page load speed can result in a 123 percent increase in bounce rate. A one-second delay in mobile page loading time can lead to a 20 percent drop in conversion rate, an 11 percent decline in page views and a 16 percent decrease in customer satisfaction.
Don’t wait until technical SEO issues cause adverse SEO ramifications to your site. Invest in technical SEO for eCommerce, WordPress and other content management systems (CMS) now and save time and money later.
Schedule a call with our technical SEO consultants to find out more about technical SEO for WordPress and its significance to your business.