Case Study
Plumbing Services in the GTA and South Ontario
Google Search Lead Generation
Delta Plumbers provides residential and commercial plumbing across the Greater Toronto Area and South Ontario. For their Google Ads, the focus is residential plumbing, where demand is urgent and constant.
A homeowner with a burst pipe or a failing water heater searches Google and calls whoever shows up first. In a market this competitive, referrals and organic reach alone can't capture that moment. Paid search puts Delta in front of high-intent homeowners exactly when they're ready to call.
Delta had tried Google Ads twice before, and neither attempt paid off. Both times, the ad spend wasn't justified by the revenue it generated, held back by structural problems like too many campaigns running on thin daily budgets and a setup that wasn't built to convert clicks into calls. The problem was never whether paid search could work for Delta, it was structure and strategy.
Delta Plumbers knew Google Ads had to be part of how the business grows. It just had to be done right. So they brought in Grow Digital to build a properly structured account designed to bring in high-intent leads at a cost that actually makes sense, backed by a clear plan for how the account would grow.
Grow Digital rebuilt Delta's paid search around one goal, qualified calls and service requests, not just clicks:
The account started producing real leads, phone calls and service requests, within the first two weeks, and the momentum has compounded since:
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