Convert Shoppers into Paying Customers and Achieve Profitable, Long-Term Growth
Today, more consumers take advantage of the convenience of online shopping. Online stores allow customers to shop 24/7, avoid checkout lines, access international brands and find everything in one place. Online sellers also offer discounted prices, free shipping offers and a wide array of product options and price comparisons that attract more customers.
Globally, there are approximately 2.05 billion digital buyers. Experts predict this number to grow to 2.14 billion by 2021. As worldwide internet use continues to expand, a large number of eCommerce stores face stiff competition and strict industry regulations.
eCommerce online marketing is growing at an unprecedented rate. With the rise of artificial intelligence (AI) and machine-learning technologies, online sellers deal with increased demand for improved customer experience.
Consumers want immediate personal service. Not only do they expect a seamless post-purchase experience, but they also want a personalized brand encounter throughout their online buying journey. As such, eCommerce digital marketing strategies built around large subsets of data must shift toward more specific audience segments.
According to research from Boston Consulting Group (BCG), personalized online campaigns can lift sales by as much as 10 percent. However, only 15 percent of companies utilize eCommerce content marketing to its fullest extent. By optimizing your product pages and leveraging behavioral data, you can create a personalized user experience on your eCommerce site.
Another challenge that online sellers face is the lack of understanding of how search algorithms work. eCommerce companies depend on search engines for traffic. Without a solid eCommerce marketing strategy in place, your online store will be buried at the bottom of the search engine results pages (SERPs).
Rank high on search results and deliver a more enjoyable customer experience with the help of Grow Digital!
Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce marketing strategy.