Convert Prospects Into Ready-To-Buy Customers
Usher in a wave of qualified leads and grow your sales pipeline with Grow Digital Marketing Agency’s multi-channel approach to lead generation.
Using strategic campaigns and constant optimization, our lead generation strategists assist enterprises and scaling businesses in building their sales funnel and nurturing leads into paying customers.
Why invest in lead generation?
To make a sale or generate a conversion, businesses need leads – prospects who have shown interest in their products or services.
Lead generation then attracts high-quality leads and nurtures them to turn them into paying customers.
Despite lead generation being a top priority for 50% of marketers, 68% of business-to-business (B2B) companies fail to acquire quality leads, with 88% saying they are only somewhat satisfied with their current process.
So, how can you turn the number of leads you have into the sales results you need? Consider outsourced lead generation services from Grow Digital Marketing Agency.
At Grow Digital, we find the best lead generation channels for your business and tailor marketing strategies and sales pitches to match prospect needs.
By combining inbound and outbound lead generation services, we help you attract and convert prospects interested in your offerings.
Which Is Right For Your Business?
Knowing the best lead generation services for your business type is the foundation of a successful campaign.
Inbound Lead Generation Services
Inbound lead generation focuses on attracting leads through these major strategies, including content marketing, social media engagement and search engine optimization (SEO).
These leads are typically higher in quality as they have shown a degree of interest in what you’re offering by seeking it out.
The primary objective of inbound lead generation campaigns is to provide assistance rather than engage in direct selling.
By providing valuable content, you encourage prospects to reach out for information on your offerings, purchase or request a demo.
Types of Inbound Lead Sources
Outbound Lead Generation Services
Outbound lead generation involves proactively reaching out to potential leads through advertising, cold calling or email marketing, even if they haven’t shown interest yet.
Hence, why people refer to it as interruption marketing – because you’re interrupting their day to grab their attention.
While outbound marketing may seem intrusive, it allows brands to reach out directly to key decision-makers and boost conversions in a shorter time frame.
Most outbound tactics involve paid delivery, which often adds costs and shifts focus towards selling rather than assisting or educating.
Types of Outbound Lead Sources
So, which is right for your business? Inbound tactics have been shown to cost around 60% less than outbound tactics, and 80% of business decision-makers say they prefer to learn about a brand through content rather than ads. But an outbound approach also has its edge – faster results.
If you need help determining the best lead generation services for your company, Grow Digital’s team can help. Contact us today to discuss your specific lead generation needs and receive a free proposal.