Break Conversion Barriers and Turn Visitors Into Lifetime Customers
The line between traditional and digital commerce is blurring. Statistics show that 63 percent of shopping occasions begin online. This means that no matter where customers are making their final purchase — online or in a brick-and-mortar store — their online experience serves as the deciding factor in whether or not they will go with your brand.
Over the years, online shopping has significantly changed the global marketplace. This resulted in numerous physical store closures for traditional retailers. In July 2019 alone, Coresight Research recorded over 7,062 store closures across U.S. retail chains. If the pace continues, you can expect the inevitable fall of suburban malls as prime shopping destinations.
With more people and institutions relying on digital platforms to satisfy their essential needs and requirements, where does your business fit in?
With the introduction of the internet and technological advancements, consumer needs are fast-changing. Customers now prefer the quickest and easiest ways to purchase what they need while maintaining a busy lifestyle. In fact, research shows that an estimated 1.8 billion people worldwide purchase goods through eCommerce services.
Online shopping provides the convenience that traditional stores can only hope to match. This means eCommerce SEO services are quickly becoming a necessity for many retailers and business-to-business (B2B) companies.
Digital platforms are the norm as businesses turn to eCommerce SEO. In 2019, global eCommerce sales amounted to over 3.5 billion U.S. dollars. With this, eCommerce revenues are expected to reach 6.54 trillion U.S. dollars in the coming years.
In an effort to adapt to consumers’ changing demands and buying behavior, multiple traditional retail stores and large franchises are moving online. Big retail stores, such as Walmart Marketplace, IKEA, and Walgreens Boots Alliance, have followed suit by joining Amazon and eBay. This proves eCommerce SEO is an increasingly lucrative necessity for businesses around the world.
Don’t get left behind the competition. Invest in eCommerce SEO today and continue to dominate the global marketplace.